I hopped online and ordered the mystical spray. It arrived as a two can set--a base layer and a top coat, with some pretty exacting directions for application. I liked the standing water demo in their video so I grabbed a piece of cardboard and followed their directions, meticulously. I waited the requisite drying time and was amazed to see water cascade off my tester. Now armed with confidence, I grabbed a couple different garments (like the video) and began applying the base coat to a pair of Fisk shoes, my Senz Umbrella and an Armani Jeans jacket I liked to wear when the weather was bad.
I applied the base coat and was immediately apprehensive--it looked like there was a milky white layer over the khaki shoes, red umbrella, and black jacket. I thought it may be an issue of drying time, or that the top coat would react and render the solution clear, but man was I wrong.
I didn't notice in the video, until I re-watched it later, that they only ever applied their product to white garments. In the bit where the guy sprays mustard on himself, he is wearing a white t-shirt, white pants and white shoes! I initially thought that was to illustrate the contrast of the bright yellow mustard--but I've since realized it's because the NeverWet turns everything white. Rewind to the cardboard demo and you'll even see what looks like white frosting around the edges. I thought nothing of it at the time.